Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
by James C. Anderson,Nirmalya Kumar,James A. Narus
ISBN 13: 9781422103357
Format: Illustrated (240 pages) Publisher: Harvard Business Review Press Published: 07 Nov 2007
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Basic Structural Dynamics
by James C. Anderson, Farzad Naeim
ISBN 13: 9780470879399
Format: Illustrated (288 pages) Publisher: Wiley Published: 17 Aug 2012
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
by Harvard Business Review,Philip Kotler,Andris Zoltners,Manish Goyal,James C. Anderson
ISBN 13: 9781633694538
Format: E-BOOK: Adobe Reader (192 pages) Publisher: Harvard Business Review Press Published: 23 May 2017